Phoebe’s 25 years as a floral designer underpin her surface pattern design and watercolour illustration. Years spent selecting, arranging and interpreting plant material have built deep botanical knowledge, sharp compositional instincts and a refined tactile sensitivity. These strengths appear across her work as:

Botanically credible motifs: leaves, stems, blooms and seedheads are observed and rendered with an eye for structure and lifecycle, so motifs read as authentic rather than generic.

Nuanced palettes: colour choices reflect the subtle shifts found in nature — muted undertones, transitional hues and delicate contrasts that give depth and realism without overwhelming commercial appeal.

Organic composition: arrangements flow with natural movement and rhythm, informed by floristry’s balance of focal points, negative space and texture.

Painterly technique: watercolour washes, layered glazes and expressive brushwork convey both the fragility and vitality of plants, producing surface patterns that feel hand-crafted and tactile.

The result is a body of work that sits comfortably between botanical accuracy and marketability. Phoebe’s patterns translate reliably across applications — textiles, wallpaper, stationery and homewares — because they combine botanical truth with clear visual impact. Her floristry background ensures designs that are simultaneously artful and commercially viable, appealing to clients and consumers seeking authenticity, warmth and timeless elegance.